About us History Pauline and Derek Kidner opened New Road Farm (now Secret World) as a visitor attraction in 1984 as a way of diversifying their farm income. After seeing the way that the animals were being cared for at the farm, the public started to bring injured wildlife to Pauline in the hope that they could be cared for here. Pauline soon developed a great love and interest in wildlife, and as her knowledge grew, so did her reputation for caring for wild animals. Secret World (or Bluebell Sett as it was then known) was founded in 1992 to support this wildlife work which has been recognised nationally by winning the BBC Animal Country Award in 1995 and having been seen in numerous TV programmes. The name was chosen to honour 'Bluebell', one of the first badger cubs reared by Pauline. After being reared, Bluebell was released and free to go, but chose to remain at the farm where she raised two cubs of her own and adopted three others before her death in 1994. Bluebell Sett became a registered charity in 1995, but then after the success of the ‘Secret World’ television series on ITV, the charity was officially renamed as Secret World Wildlife Rescue in 2005, incorporating the Bluebell Sett within the Secret World name. Since 2005, Secret World Wildlife Rescue has grown into a 365 days a year wildlife rescue centre, caring for over 5,500 sick, injured and orphaned animals each year. The aim of our rescue and rehabilitation work is to return the animals to the wild whenever possible, and we believe in always giving an animal the best possible care and the best possible outcome. We are supported in our work by a team of over 600 dedicated volunteers who assist in all sorts of ways at Secret World. Without our many animal carers , reception, office and administration volunteers, maintenance and gardening volunteers, and our response drivers who pick up injured animals and bring them to Secret World, we simply couldn’t help as many animals as we do.